Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.
We deliver results that help our clients achieve their business objectives. We manage our clients' accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.
Our outstanding results are due to our complex and tailored approach which includes a detailed overview of our client's business and aspirations for Pay Per Click advertising, as well as a review of options featuring a prioritized list of recommended activities.
Keyword research for PPC can be time consuming, but it is also most important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. When you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.
You want to find targeted keywords that lead to a high PPC click-through rate, a low cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.
Your keyword research should include not only the most popular, but also extend to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
PPC is Continuse process. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing.